2007 Holiday Sales Stats For Online Businesses

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According to a recent Forrester Research report, online holiday retail sales in the U.S. are expected to hit $33 billion in 2007, a 21% increase over last year’s sales. Personally speaking, our online sales have already doubled this holiday season. Even though we have run a big discount through an email campaign, black friday was not our best sales day. For the holiday season our best day was yesterday (Cyber Monday).

Our prediction shows that our ecommerce business sales will increase around 50% for the month of december (compared to november), and we will try to keep the increase until June with different promotion techniques.[...]

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